How to do Internal Linking Correctly

Internal linking refers to the practice of linking one page on a website to another page on the same website. This is done for several reasons, including helping visitors navigate the website, distributing link equity (ranking power) throughout the website, and helping search engines understand the structure and hierarchy of the website.

Best practices for internal linking:

Here are some best practices for internal linking in the context of search engine optimisation (SEO):

The anchor text is the visible, clickable text in a hyperlink. It should accurately describe the page being linked to. For example, if you are linking to a page about blue widgets, the anchor text should be something like “blue widgets” rather than “click here.”

The pages you link to should be relevant to the context of the page you are linking from. For example, if you are writing a blog post about marketing, it would make sense to link to other pages on your website that are related to marketing.

Use a hierarchy when linking to pages within your website. For example, you might have a main navigation menu at the top of your website that links to the most important pages, and then use internal links within those pages to link to more specific topics. This helps search engines understand the relationship between different pages on your website and can also help visitors find what they are looking for more easily.

If you have recently published new content on your website, be sure to link to it from other relevant pages. This can help search engines discover and index your new content more quickly.

While internal linking is important, you don’t want to overdo it. Avoid linking to the same page multiple times from the same page, and don’t include too many links on a single page. This can be seen as spammy by search engines and can actually hurt your SEO.

In summary, internal linking is an important aspect of SEO because it helps search engines understand the structure and content of your website, and it can also help visitors navigate your website more easily. By using descriptive anchor text, linking to relevant pages, using a hierarchy, linking to new content, and using a mix of dofollow and nofollow links, you can effectively utilise internal linking to improve the SEO of your website.