What is Local SEO?

Local SEO is the process of optimising a business’s online presence in order to rank higher in local search results. This is especially important for small businesses, as it allows them to compete with larger companies in their local area.

Local SEO Components:

There are several key components to local SEO, including:

This is a free listing that allows you to provide information about your business, including your location, hours of operation, and contact information. By claiming and optimising your listing, you can improve your visibility in local search results.

Local citations are mentions of your business’s name, address, and phone number (NAP) on other websites. These citations help search engines understand that your business is a legitimate local business and can help improve your local search rankings.

Customer reviews are an important factor in local SEO, as they provide social proof of your business’s quality and can help improve your local search rankings. Encourage customers to leave reviews on your Google My Business listing, as well as on other review sites like Yelp and TripAdvisor.

With the increasing use of mobile devices, it’s important to make sure your website is mobile-friendly. This not only helps improve the user experience, but it can also impact your local search rankings.

  • Title tags: The title tag of a webpage is the text that appears in the tab of your web browser and is also used as the title of the webpage in search results. Make sure that your title tags are descriptive and include local keywords.
  • Meta descriptions: The meta description is a short summary of the webpage that appears in search results. Make sure that your meta descriptions are informative and include local keywords.
  • Header tags: Header tags are used to structure the content on a webpage and can help search engines understand the hierarchy of the information on the page. Make sure that your header tags are properly formatted and include local keywords.

In addition to using your business’s NAP in your website’s content and on your Google My Business listing, it’s important to use local keywords throughout your website. This includes phrases like “near me,” as well as the names of local neighbourhoods and landmarks.

By following these best practices, you can improve your local SEO and increase your visibility in local search results. This can lead to more website traffic, higher conversion rates, and ultimately, more customers for your business.