Okay, let’s get down to brass tax. If you Google “SEO agency costs” you will see a range of answers regarding SEO agency costs anywhere from £50 one-off fees to £50,000 a month! However, the truth is that any Staffordshire SEO agency worth their salt will give you a bespoke quote based on your budget, goals and existing Staffordshire SEO benchmarks.
You should be wary of any SEO agency in Staffordshire that displays costings on their website. In particular, when a Staffordshire SEO company shows their costings in a tiered format such as ‘bronze SEO tier’ et cetera. Why should you be wary of these SEO companies?
Well, any tiered or set ‘package’ from any marketing agency is simply a cookie cutter approach. There is categorically no ‘one size fits all’ SEO service. The only place you will find this type of SEO service is on platforms like Fiverr, UpWork and PeoplePerHour where ‘sellers’ list their services as a ‘package’ that you purchase and then wait a set delivery time to be told your service has been delivered.
Ultimately, if you genuinely want to improve your SEO in Staffordshire and work with a Staffordshire SEO company, you want them to provide a service to you that is completely bespoke to your situation and needs, right? The alternative is an SEO service provided to you that is also provided, in the exact same way, to anyone else who works with said imaginary SEO agency – which I guarantee you don’t want and guarantee your Staffordshire SEO will not benefit from.
In general, SEO agencies charge based on one of the following three costing models:
- Hourly rate SEO costs: This model involves the SEO agency charging you an hourly rate for the time they spend working on your SEO. Agency rates in SEO can range from £35 to £300 or more per hour, depending on the type and expertise of the SEO agency and the actual SEO services that they offer.
- One-off project-based fees for an SEO agency: In this model, the SEO agency quotes you a fixed price for a specific SEI project or set of tasks. This can be a good option if you have a clear idea of what you want to accomplish with your SEO and you want to know exactly how much it will cost upfront. However, a one-off SEO project is not a good way to ‘do SEO’ for your business as SEO is a continuous process.
- Monthly retainer for SEO: This model involves the SEO agency charging you a fixed fee each month for ongoing SEO services and support. The cost of a monthly retainer can vary widely.
It’s important to keep in mind that SEO is an ongoing process and it can take time to see results. It’s also important to choose an agency that is transparent about their pricing and their process, and that can provide you with clear, measurable results through SEO reporting.
So what does an SEO agency actually cost? A genuine reputable SEO agency will cost, on a monthly-retainer basis, anywhere between £250 per month to £10,000 + per month. Ultimately, the cost of the SEO agency will differ based on your current situation, SEO goals, budget and the expertise of the SEO agency you are getting a quote from. As is the case with anything but even more so with digital marketing and SEO: cheaper never means better, one-off projects are not what you need and you do indeed require continual monthly SEO support, and anyone charging cheap rates or tiered packages will not provide a bespoke service appropriate to what you need.