A complete local SEO audit guide to ensure flawless local SEO​

Table of Contents

What is a local SEO audit, specifically?

Are you looking to increase your visibility in local search results? A local SEO audit is a great way to get started. A local SEO audit is a comprehensive review of your website’s local SEO and general online presence in your local area to identify how your local SEO can improve to help you rank higher in local search engine results. It can help you identify potential issues, such as missing or incorrect information in your local listings or outdated content on your website. With the right local SEO audit, you can make sure your website is optimised for local search and get the most out of your online presence.

In this guide, we’ll walk you through the basics of a local SEO audit, from understanding the benefits to analysing your website and local listings. We’ll also provide tips on how to improve your local SEO and get the most out of your audit. By the end of this guide, you’ll have a better understanding of local SEO audits and how to make them work for you.

Just like any good SEO strategy should involve frequent SEO audits, any good local SEO strategy has local SEO auditing at the epicentre. Auditing your website’s local SEO is an essential part of any successful local SEO strategy. ultimately, auditing your SEO for a local area helps businesses identify any potential issues that could be preventing them from ranking higher in local search engine results. 

A local SEO audit is an essential local SEO practice that involves evaluating the strengths, weaknesses and overall performance of a business' online presence and local SEO in a specific area's search engine results pages. Any good local SEO audit should include auditing your business' name, address, and phone number (NAP) local SEO methods, the number and quality of online reviews, the optimisation of the business' website and content for local search keywords, a website's backlinks for local SEO benefit such as citations and directory links, a business' Google Business (Google My Business) local SEO optimisation, competitor analysis and your general reputation in the local area you are targeting with your local SEO. The goal of a local SEO audit is to identify the areas that are hindering your website's rankings in local SEO.

Your local SEO experts, 18 Growth.

If you are bored of local SEO irrelevance and at the same time tired of the generic SEO industry bullshit – 18 Growth is the perfect local SEO agency for you. Our team of local SEO experts is created from over 23 years of SEO industry experience and the desire to do local SEO in the right way, with no jargon, fluff or nonsense.

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The importance of local SEO

We understand that local SEO may not be important for your business. After all, if you are just selling socks or something more extravagant like viking drinking horns, the reality is that you don’t care where your customer is.

However, if your business has a local presence and premises, and it is important to you to target customers in a specific area, then without local SEO your business will be irrelevant online.

Local SEO is important for a number of reasons:

  • Local SEO ranking visibility: Ultimately, local SEO efforts help your business and brand rank for more keywords and higher for those keywords in the local area that you are targetting. 
  • Increased local website traffic from local SEO: Once you rank for more keywords locally and higher for those keywords through your local SEO efforts, you will get more traffic from people searching in the local area for what you want them to find you for. Local SEO is really that simple!
  • Increased local reputation: Through ranking high in your location and being seen more in your location, your business’ reputation becomes cemented as an authority and expert in what you do. After all, why would you be seen so much and rank so high if you were not trustworthy? Focusing on local SEO and frequently completing local SEO audits can ensure that your business becomes a well-known reputable brand.
  • Increased revenue directly from local SEO: The formula in local SEO is as follows: Increased rankings in your local area > increased traffic from your local area > increased trust from your local area > increased customers from your local area > increased customer retention and word of mouth from your local area > monopolise your local area. Hopefully you can see how local SEO can generate your business extra revenue.
  • Local SEO provides a competitive edge: With more and more businesses going online, having a strong local SEO presence can give a business a stronger competitive.
  • Local SEO is cost-effective short term and long term: Local SEO is often more cost-effective than traditional forms of advertising like print or broadcast because it targets customers who are already searching for products or services in the area.

Local SEO audit facts:

  1. A local SEO audit is an analysis of a website’s local search engine optimisation performance.
  2. A local SEO audit evaluates how well a website is optimised for local search engine results.
  3. It can identify areas of improvement that can help a website rank higher in local search engine results.
  4. A local SEO audit can help businesses target potential customers in their local area.
  5. The audit should include an analysis of the website’s content, structure, and technical aspects.
  6. It should also include an analysis of the website’s backlinks, local citations, and local listings.
  7. The audit should also include an analysis of the website’s competition in the local market.
  8. A local SEO audit should be conducted regularly to ensure that the website is up-to-date with the latest local SEO trends.
  9. The audit should also include an analysis of the website’s mobile optimisation and usability.
  10. The audit should also include an analysis of the website’s social media presence in the local market.
  11. Auditing local SEO involves analysing the presence and consistency of the business’s Name, Address, and Phone Number (NAP) across the web.
  12. The number and quality of a business’ online reviews are also a key audit check in a local SEO audit. These can be local reviews on your Google Business profile.
  13. Optimising a website for local search keywords can help a business increase visibility in local search results.
  14. Local SEO audits can help businesses improve their online reputation and earn more visibility in the local search results, which can lead to more customers and increased revenue from your local area specifically.
  15. Local SEO audits should be performed on a regular basis to ensure that a business’ online presence stays up-to-date and competitive.
  16. Failing to keep NAP information consistent across the web can hurt a business’s local SEO ranking.
  17. Google Business (formerly Google My Business or GMB) listings are a crucial part of local SEO and should be claimed, verified, and fully filled out to improve local SEO.
  18. Local SEO audits are important for businesses with a physical location that rely on local customers.
  19. Local SEO audits should be tailored to the specific industry and the target location.
  20. Failure to fix technical issues on a website can also negatively impact local SEO ranking.