What is On-Page SEO & How to Audit

On-page SEO refers to the practice of optimising individual web pages in order to rank higher and earn more relevant traffic in search engines. This includes optimising the content and HTML source code of the page.

What aspects need to be optimised?

Here are some tips for auditing the on-page SEO of a website:

Start by reviewing the title tags and meta descriptions for each page. These should be unique, descriptive, and concise.

Check the headings and subheadings on the page. These should be organised using H1, H2, and H3 tags, and should include relevant keywords.

Check the content of the page. It should be high-quality, relevant, and informative. It should also use keywords appropriately, but not excessively.

Check the images on the page. They should have descriptive filenames and alt tags that include relevant keywords.

Check the URL of the page. It should be short, descriptive, and include relevant keywords.

Check the internal linking structure of the site. Pages should be linked to each other in a logical and intuitive way.

Check the load time of the page. It should be fast, as slow loading times can negatively affect search ranking.

Check the mobile-friendliness of the page. It should be easy to read and navigate on a mobile device.

Check for any technical errors, such as broken links or duplicate content. These should be fixed as they can negatively affect search ranking.

On-page SEO is an important aspect of search engine optimisation that involves optimising individual web pages to rank higher and earn more relevant traffic in search engines. To audit the on-page SEO of a website, you should review the title tags and meta descriptions, headings and subheadings, content, images, URL, internal linking structure, load time, mobile-friendliness, and any technical errors. By following these tips and ensuring that all on-page SEO elements are optimised, you can improve the search ranking and visibility of your website.