What is an On-Page SEO Audit and Why Should You Care?
An On-Page SEO Audit is a process of analyzing and evaluating the content, structure, and performance of your website in order to improve its visibility in search engine results. It is important to regularly audit your website as it can help you identify potential issues that could be preventing it from reaching its full potential. A thorough SEO audit will include a review of your website’s page titles, meta descriptions, content quality, internal linking structure, and more. Additionally, it will also cover technical aspects such as page speed and mobile optimization. By conducting an On-Page SEO Audit you can ensure that your website meets the latest standards set by search engines and has the best chance of being seen by potential customers.
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How to Perform an On-Page SEO Audit
This guide will provide you with an overview of how to perform an effective on-page SEO audit.
Step 1: First, head over to Google, and in the search bar type out your keyword. You can also click on the drop-down search menu at the top of Google’s homepage and click on “Search Tools.” On this page, you’ll see a list of helpful tools such as “Bing” or “Yahoo!” – once you’ve found your desired search engine, click on “Search Tools.” Once you’re in the “Search Tools” menu, scroll down to the “SEO” option. At this point, you’ll be able to see a list of helpful SEO tools that Google provides. Click on the “Keyword tool” option. . This will take you to a page with information on how to use the keyword tool.
Step 2: Now that you’ve done that, go back to the “Search Tools” option in Google’s homepage, and this time click on “Auto-suggest” instead of “SEO.” This will automatically suggest search terms based on what you typed out in your search bar. After clicking on “Auto-suggest,” type in your keywords one by one, and see what words come up for suggestions. As soon as a word or phrase comes up for which there is no website listed, then you know that a website exists related to your keywords. This can be done for any keyword you type in.
Step 3: Find the website listed for your desired search term. This is where it gets a little more difficult, but not too complicated. Just go back to Google’s homepage and start typing out your keywords again, one at a time, until you find your desired website. When you’ve found it, click on the “Website” option below the SERP suggestions box. Then do this step over and over again until you reach a site that matches up with what you’re looking for. In the case of swimwear companies, I would start typing “swimwear” and choose a website below the SERP suggestions box. Then I’d click on the “Website” option to take me to that site’s homepage.
With this guide, you can easily identify any issues with your site’s on page SEO and make necessary changes to improve your search engine rankings.
On-Page SEO Factors that Can Make or Break Your Rankings
On-page SEO helps to ensure that your website is optimized for search engine rankings and visibility. Here is a list of three of the most important on-page SEO factors that can make or break your search rankings:
Keyword prominence is a crucial factor for optimizing content to rank on search engine result pages (SERPs). To achieve desired results, it’s important to make sure that the chosen keywords are properly included in the title of the page, URL, and throughout the body of the content. By making sure that these terms appear in large font-sizes or at the beginning of sentences, they can be more easily identified by search engines and help increase visibility in SERPs.
Competition is an essential part of constructing successful on-page SEO. It is important to research and understand how many other websites are competing and vying for attention with similar topics, content, and keywords. This will allow you to craft your own unique content that stands out from the crowd.
Relevance is a key factor in providing searchers with the information and answers they are looking for with regards to a specific topic. It is important to accurately determine and anticipate what terms searchers might type into Google search boxes in order to find information related to that particular topic. This can help ensure that the content you create is relevant, accurate, and useful for those who are searching for it.
It’s important to consider these factors when creating meta tags and title tags, as these are some of most important on-page SEO factors. This is because they determine how relevant you are to a certain search query. For example, the meta description acts as the icing on the cake for your content. It’s a great opportunity to add more information about what you offer, what makes it unique, and why visitors should care about it. By optimizing these elements correctly, you can make sure that your website is well-positioned in the SERPs and ranks higher for relevant queries. Additionally, proper on-page SEO will also help to improve user experience and engagement with your website which can lead to better conversion rates.
4 Common Mistakes to Avoid When Performing an On-Page SEO Audit
As discussed in this article, on-page SEO is an important part of any website optimization strategy. However, there are common mistakes that can be made when conducting an on-page SEO audit, which can have a negative impact on the success of the website. Here are some common mistakes people make. And, if you avoid these mistakes and follow the steps outlined in this article, you should have no problem carrying out an effective on-page SEO audit.
Not having a sitemap – A sitemap is one of the most important aspects of an SEO site. Without one, it’s difficult for search engines like Google to index and crawl your website. This can lead to your website not being found by search engines. Without a sitemap, you’re risking ranking poorly in search results and potentially missing out on highly targeted traffic from potential customers as well as ensuring your site is not crawling properly.
Not having keywords – When performing an on-page audit, one of the most important things that you should do is make sure that your website has many keywords in its content and title tags. These keywords will help bring in traffic to your website, which is ultimately what you want to do.
Not updating their website – It’s important to keep your website up-to-date when it comes to SEO. You can make sure that you are current on all of the latest changes by updating your site on a regular basis. This includes making sure that you have the right meta description and working with a professional who can help you stay updated with things like Google algorithm changes.
Not having good meta descriptions – When performing an on-page audit, you should make sure that you have the right meta description. Your website’s meta description should be between 160-195 characters long and contain interesting facts about your service or product. Google also recommends keeping your meta descriptions clickable, so they can help increase clickthrough rates.
On-page SEO audit facts:
- Purpose: On-page SEO audits help to identify and fix technical issues on a website that could be affecting its visibility in search engine results pages (SERPs).
- Content Analysis: An on-page SEO audit analyzes the content of a website, including headlines, body text, images, and other media, to ensure that it is optimized for search engines and users.
- Keyword Optimization: On-page SEO audits check for keyword optimization, including the proper use of keywords in headlines, meta descriptions, and body text.
- User Experience: On-page SEO audits also focus on user experience, including website navigation, page load speed, and mobile responsiveness.
- Technical Issues: On-page SEO audits can identify technical issues, such as broken links, crawl errors, and duplicate content, that can negatively impact a website’s search engine rankings.
- Regular Audits: On-page SEO audits should be performed regularly to ensure that a website is up-to-date with best practices and to monitor its performance in search engines.
- Importance: On-page SEO audits are important because they help to ensure that a website is optimized for both search engines and users, which can result in improved search engine rankings, more traffic, and better conversions.