Keyword search volume is a measure of how often a particular keyword or phrase is searched for on a search engine, such as Google. It is an important factor to consider when creating and optimising content for the web, as it can help to determine the popularity and relevance of a particular topic.
To understand keyword search volumes, it is helpful to first understand how search engines work. When a user enters a query into a search engine, the search engine’s algorithms scan through billions of web pages to find the most relevant and authoritative results. One of the factors that the algorithms take into account when ranking pages is the frequency with which a particular keyword or phrase appears on the page.
To determine the search volume of a keyword or phrase, you can use a keyword research tool. These tools analyse data from search engines and provide information on the average number of searches per month for a particular keyword or phrase. There are many keyword research tools available, some of which are free and others that require a subscription.
When selecting a keyword research tool, it is important to choose one that provides accurate and up-to-date data. Some tools may provide estimates of search volumes, while others may provide exact figures. It is also important to choose a tool that allows you to specify the location and language of the searches, as search volumes can vary significantly based on these factors.
Once you have identified a keyword or phrase that you want to target, you can use the search volume data to determine the level of competition for that keyword. This can be helpful in deciding whether it is worth the effort to optimise your content for that keyword. For example, if a keyword has a high search volume but a high level of competition, it may be more difficult to rank well for that keyword. On the other hand, a keyword with a lower search volume and lower competition may be easier to rank for, but may also bring in less traffic.
In addition to the search volume, it is also important to consider the relevance of a keyword to your content. Choosing a keyword or phrase that is highly relevant to your content can help to improve the quality of your website and attract the right kind of visitors. It is also important to use the keyword naturally and in a way that makes sense for your content. Stuffing a page with keywords in an attempt to improve its ranking can actually have the opposite effect, as search engines may penalise websites that use keywords excessively.
In summary, keyword search volume is a measure of the popularity of a particular keyword or phrase on a search engine. It can be helpful in determining the level of competition for a keyword and in choosing relevant keywords for your content. By using keyword research tools and considering both search volume and relevance, you can optimise your content and improve the visibility and success of your website.