Technical SEO is an important aspect of search engine optimisation (SEO) that focuses on improving the technical aspects of a website in order to improve its visibility and ranking in search engine results pages (SERPs). A technical SEO audit is the process of identifying and fixing technical issues on a website in order to improve its search engine performance.
A technical SEO audit can be a complex and time-consuming process, but it is an essential step in any SEO strategy. By identifying and fixing technical issues on your website, you can improve its visibility in search results, increase traffic, and ultimately drive more revenue.
This guide will provide a step-by-step process for conducting a technical SEO audit of your website. By following these steps, you can identify and fix any technical issues that may be impacting your search engine rankings and improve the overall performance of your website.
Begin by crawling your website using a tool like Screaming Frog or DeepCrawl. This will give you a list of all the URLs on your website and identify any crawl errors, duplicate content, and other technical issues.
Next, check your website’s robots.txt file to ensure it is set up correctly and not blocking any important pages from being crawled by search engines. You should also verify that your website is using the correct canonical tags to prevent duplicate content issues.
Analyse the structure and hierarchy of your website’s URLs. Make sure your URLs are easy to read and understand, and reflect the hierarchy of your website’s content.
Check your website’s loading speed and optimise it if necessary. A slow loading website can negatively impact your search engine rankings and lead to a poor user experience. Use tools like Google PageSpeed Insights and GTMetrix to identify areas for improvement and implement those changes.
Ensure that your website is mobile-friendly and responsive. With the increasing number of mobile searches, it is important that your website is easily accessible and readable on mobile devices. Use Google’s Mobile-Friendly Test tool to check if your website passes this test.
Check your website’s internal linking structure. Internal linking helps search engines understand the relationship between your pages and can improve your website’s crawlability. Make sure your internal links use descriptive anchor text and link to relevant pages.
Review your website’s use of header tags. Header tags (H1, H2, H3, etc.) help search engines understand the hierarchy and structure of your content. Make sure you are using these tags appropriately and that they accurately reflect the content on your page.
Check for and fix any broken links on your website. Broken links can lead to a poor user experience and can also negatively impact your search engine rankings. Use a tool like Broken Link Checker to identify and fix any broken links on your website.
Analyse the use of alt text on your website’s images. Alt text helps search engines understand the content of images and can improve the accessibility of your website. Make sure all of your images have descriptive alt text.
Review your website’s use of structured data. Structured data can help search engines understand the content on your website and can improve the way your website appears in search results. Use Google’s Structured Data Testing Tool to check if your website is using structured data correctly.
By following these steps, you can perform a thorough technical SEO audit of your website and identify any issues that may be impacting your search engine rankings. It is important to regularly audit your website to ensure it is performing at its best and to stay up-to-date with the latest SEO best practices.